The Big 12 and NFL partnership signals a new era of college sport. Conferences are stepping onto the world stage and athletic departments will need internationalization strategies to keep pace. What once felt innovative will soon be non-negotiable as the industry shifts toward a more global future.

NIL for international college athletes, right now, should be hyper focused on career readiness. Trust us, the process works.

Sky Sports securing NCAA international marketing rights desmonstrates that the NCAA product will be commercialized in non-U.S. countries.

But the most efficient way to dramatically boost global engagement in American football? Make it personal.

Last week, my mentor sent me a job description and encouraged me not to apply because it was an “interesting resource connected to my research.” I’ve never clicked on a job application faster. The webpage loaded and I read “International Student-Athlete Peer Advisor,” a part-time student role at Elon University. Below I’ve included the general purpose of the position as well as the essential duties and responsibilities: Not only am I impressed, I am proud. I am proud to kn

Along with millions of viewers, I was locked in to the Ohio State vs Notre Dame game this past weekend. As a Buckeye alum, it was a no brainer. We won and I celebrated accordingly, thankful our College Football Playoff hopes were still alive. On Sunday, we learned that this game was the most watched college football game on NBC since 1993 - that’s 30 years for the non-STEM majors! The matchup averaged 10.5 million viewers and peaked at 14.2 million right as the Buckeyes mar

By now, you’ve heard or seen the news. The National Football Football league has agreed to expand the practice squad for all 32 clubs to include one international player starting in 2024. Announced on September 13 , this change bolsters the NFL’s commitment to grow American football globally while also identifying international talent who can contribute to a club’s pursuit of a Super Bowl championship. Allocating international players to NFL teams is not new. Since launching