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From Big 12 to Big Ben: Union Jack Classic and Pink Bows Foundation
What began as a historic announcement now reveals a long-term strategy. After interviewing the Chairman and CEO of the Union Jack Classic, I revisited my October analysis with new insight into how college sport is intentionally going global and what that means for institutions, athletes, and responsibility on international stages.

Timothy F. Bryson
5 days ago5 min read


Fulbright: The Missing Link Between College Sport and Global Education
While serving as a consultant supporting the Fulbright U.S. Student Program, I examined how Fulbright intersects with college athletics and why that intersection remains underdeveloped. What I learned is clear: college sport is already a powerful site of global exchange, but it has not fully leveraged Fulbright as a pathway for athlete development. This piece reflects lessons from that work and outlines why Fulbright may be the missing link between college sport and global ed

Timothy F. Bryson
Jan 205 min read


Big Sean and the Pistons: From Sport Globalization to Internationalization
Big Sean is the Detroit Pistons' Creative Director of Global Experience. He's leading Creatives Across Continents, an initiative inviting artists and designers worldwide to collaborate on original work inspired by Detroit basketball. International creators aren't just consuming Detroit culture. They're co-creating it. This is internationalization by design.

Timothy F. Bryson
Jan 134 min read


How Dawn Staley Is Redefining Internationalization in College Sport
When Dawn Staley signed French athlete Alicia Tournebize, she didn't just add to her roster. She opened a European recruiting pipeline. This is how sport builds global connections: one athlete at a time, one relationship at a time, one sister city at a time. Most colleges and universities still haven't figured out how to leverage what their athletic programs are already doing. Let's walk.

Timothy F. Bryson
Dec 30, 20255 min read


Big 12-NFL Partnership: The Future of College Athletics is Here
The Big 12 and NFL partnership signals a new era of college sport. Conferences are stepping onto the world stage and athletic departments will need internationalization strategies to keep pace. What once felt innovative will soon be non-negotiable as the industry shifts toward a more global future.

Timothy F. Bryson
Dec 8, 20253 min read


From the Big 12 to Big Ben: College Sport is Global!
The Big 12 is packing its bags for London, but this move isn’t just about football. It’s about the future of college sports.

Timothy F. Bryson
Oct 13, 20253 min read


"En Casa con Los Steelers:" Pittsburgh's growing relationship with Mexico
Los Steelers are prioritizing inclusion and equity in their internationalization strategy and it shows...P.S. Don't sleep on Mexico!

Timothy F. Bryson
Dec 14, 20236 min read


NFL Practice Squads x International Athletes
By now, you’ve heard or seen the news. The National Football Football league has agreed to expand the practice squad for all 32 clubs to include one international player starting in 2024. Announced on September 13 , this change bolsters the NFL’s commitment to grow American football globally while also identifying international talent who can contribute to a club’s pursuit of a Super Bowl championship. Allocating international players to NFL teams is not new. Since launching

Timothy F. Bryson
Sep 19, 20232 min read
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