The Big 12 and NFL partnership signals a new era of college sport. Conferences are stepping onto the world stage and athletic departments will need internationalization strategies to keep pace. What once felt innovative will soon be non-negotiable as the industry shifts toward a more global future.

The Big 12 is packing its bags for London, but this move isn’t just about football. It’s about the future of college sports.

Los Steelers are prioritizing inclusion and equity in their internationalization strategy and it shows...P.S. Don't sleep on Mexico!

By now, you’ve heard or seen the news. The National Football Football league has agreed to expand the practice squad for all 32 clubs to include one international player starting in 2024. Announced on September 13 , this change bolsters the NFL’s commitment to grow American football globally while also identifying international talent who can contribute to a club’s pursuit of a Super Bowl championship. Allocating international players to NFL teams is not new. Since launching