The Big 12 and NFL partnership signals a new era of college sport. Conferences are stepping onto the world stage and athletic departments will need internationalization strategies to keep pace. What once felt innovative will soon be non-negotiable as the industry shifts toward a more global future.

The Big 12 is packing its bags for London, but this move isn’t just about football. It’s about the future of college sports.

The 2023 Summit showed it was possible. 2024 was a reminder to keep going. So, we’re walking! Here’s what’s next.

This is the only convening in the world that is exclusively focused on the evolving relationship between internationalization and sport.

Los Steelers are prioritizing inclusion and equity in their internationalization strategy and it shows...P.S. Don't sleep on Mexico!

NIL for international college athletes, right now, should be hyper focused on career readiness. Trust us, the process works.

Sky Sports securing NCAA international marketing rights desmonstrates that the NCAA product will be commercialized in non-U.S. countries.

But the most efficient way to dramatically boost global engagement in American football? Make it personal.

How is a small market NFL franchise in Duval County leading the NFL’s globalization efforts in London? I have the answer. Let's walk.

By now, you’ve heard or seen the news. The National Football Football league has agreed to expand the practice squad for all 32 clubs to include one international player starting in 2024. Announced on September 13 , this change bolsters the NFL’s commitment to grow American football globally while also identifying international talent who can contribute to a club’s pursuit of a Super Bowl championship. Allocating international players to NFL teams is not new. Since launching

International college athlete development -- The schools that get it, get it. The University of Cincinnati is one of those institutions. Last week, we were on UC’s campus participating in the International Extravaganza! Hosted by UC’s Student-Athlete Academy , the International Extravaganza is an annual event dedicated to celebrating the international college athlete (ICA) community. There are currently 28 international athletes from 24 different countries studying and compet