But the most efficient way to dramatically boost global engagement in American football? Make it personal.

Along with millions of viewers, I was locked in to the Ohio State vs Notre Dame game this past weekend. As a Buckeye alum, it was a no brainer. We won and I celebrated accordingly, thankful our College Football Playoff hopes were still alive. On Sunday, we learned that this game was the most watched college football game on NBC since 1993 - that’s 30 years for the non-STEM majors! The matchup averaged 10.5 million viewers and peaked at 14.2 million right as the Buckeyes mar