Sky Sports securing NCAA international marketing rights desmonstrates that the NCAA product will be commercialized in non-U.S. countries.

But the most efficient way to dramatically boost global engagement in American football? Make it personal.

Once passed, international college athletes will undoubtedly lead the way in NIL monetization. Let's walk.

Last week, my mentor sent me a job description and encouraged me not to apply because it was an “interesting resource connected to my research.” I’ve never clicked on a job application faster. The webpage loaded and I read “International Student-Athlete Peer Advisor,” a part-time student role at Elon University. Below I’ve included the general purpose of the position as well as the essential duties and responsibilities: Not only am I impressed, I am proud. I am proud to kn

Along with millions of viewers, I was locked in to the Ohio State vs Notre Dame game this past weekend. As a Buckeye alum, it was a no brainer. We won and I celebrated accordingly, thankful our College Football Playoff hopes were still alive. On Sunday, we learned that this game was the most watched college football game on NBC since 1993 - that’s 30 years for the non-STEM majors! The matchup averaged 10.5 million viewers and peaked at 14.2 million right as the Buckeyes mar