The Big 12 and NFL partnership signals a new era of college sport. Conferences are stepping onto the world stage and athletic departments will need internationalization strategies to keep pace. What once felt innovative will soon be non-negotiable as the industry shifts toward a more global future.

Los Steelers are prioritizing inclusion and equity in their internationalization strategy and it shows...P.S. Don't sleep on Mexico!

But the most efficient way to dramatically boost global engagement in American football? Make it personal.

How is a small market NFL franchise in Duval County leading the NFL’s globalization efforts in London? I have the answer. Let's walk.