top of page
  • Walk With TFB Playlist

San Diego FC is the Future of MLS: Right to Dream, Border Strategy, and a New Blueprint

  • Writer: Timothy F. Bryson
    Timothy F. Bryson
  • Feb 24
  • 7 min read

The 2026 MLS season is here.


Year 31. 30 clubs.


All chasing the MLS Cup while a FIFA Men’s World Cup summer in North America is on the horizon.


Major League Soccer (MLS) exists because the United States made a promise to game of global football.


In the early 1990s, the U.S. committed to building a professional league as part of a successful bid to host the 1994 FIFA Men’s World Cup. 


MLS play eventually began in 1996 and its story has been an ongoing experiment in growth.


The first years were survival. The next years were growth. The last decade has been legitimacy.


In 2026, it feels like the league has entered a different phase.


Lionel Messi's arrival raised MLS's global visibility and the league has continued adding global star power, including Son Heung-min joining LAFC.


But if you want to understand where MLS is heading, don't look to Miami or Los Angeles.


Start in San Diego.


Because the next era is not only about stars choosing America.


It's about American clubs building global infrastructure.


San Diego FC is the blueprint.


Here are the receipts:

  • MLS awarded San Diego an expansion club on May 18, 2023. San Diego FC began play in 2025.

  • The club is co-owned by Mohamed Mansour and the Sycuan Band of the Kumeyaay Nation. Ownership, not a partnership.

  • Their performance center and academy footprint are being built on Sycuan tribal land in El Cajon.

  • Saturday night, they opened 2026 with a 5-0 win, and 18-year-old Right to Dream graduate Bryan Zamblé scored minutes into his debut.


Let’s walk.


San Diego FC is not just "the newest team." It's a system.


MLS awarded San Diego an expansion slot on May 18, 2023, with an ownership group led by Sir Mohamed Mansour and the Sycuan Band of the Kumeyaay Nation, a federally recognized Native American tribe. The first Native American tribe to hold an ownership stake in a professional soccer team in the United States.


This partnership is bigger than soccer.


The partnership signals investment, belonging, and long-term power in a league that is writing its own history in real time.


The Sycuan Band's stake is not symbolic. It is structural. 


The club's training facility and Right to Dream Academy campus are being built on tribal land, on a 28-acre, $150 million site on the Sycuan Reservation east of El Cajon. It is a blueprint for how professional sport organizations can be built with indigenous and local communities, instead of removing them. 


The Tijuana partnership is a masterclass in regional identity. 


San Diego is a border region. So San Diego FC acted like it.


In May 2024, the club announced a five-year partnership with Club Tijuana – also known as the Xolos. The partnership includes an annual friendly match as part of a “football cultural celebration” for the region.


San Diego FC later named the recurring match the Baja Cup and explicitly tied it to Mexican Independence Day, plus additional programming including a community service project and a youth tournament.


Not a league-level arrangement.


A club-to-club relationship built on geographic proximity, shared communities, and mutual interest in developing the cross-border soccer market.


San Diego and Tijuana are linked economically, culturally, and socially. 


San Diego FC treated that reality as strategy.


It is the club telling fans on both sides of the border: we see you, and we are building with you.


This is what internationalization in sport looks like when it is intentional and co-constructed with community.



Signing Chucky Lozano was the first warning shot


If you want to build a club in a region shaped by Mexican and Mexican-American soccer culture, you need a player who could bridge both worlds. 


They found one in Hirving “Chucky” Lozano. 


San Diego FC signed Lozano as the first Designated Player in club history on a deal reportedly worth $12 million. A Mexico City native with 70 international caps, a Serie A title with Napoli, and two Eredivisie titles with PSV Eindhoven, Lozano was among the most decorated Mexican players in history when he arrived.


For readers newer to MLS, the Designated Player rule is one of the league’s main mechanisms for signing star-level talent outside the standard salary budget constraints.


Designated Player signings are not just "good players."


They are tentpole decisions. They tell the market who you are trying to become.


Lozano’s signing was a way to put San Diego FC on the map beyond SoCal and immediately into the Mexican and global market. 



If you want to go global, make it personal.


Chucky gave San Diego FC 9 goals and 10 assists in his inaugural season. 


But ahead of 2026, the club communicated that Lozano would not be part of its plans moving forward, citing fit and cohesion after a season that included a locker room disciplinary incident.


That pivot is important, not because it diminishes the original vision, but because it shows San Diego FC is building a culture-first organization.


Right to Dream. But Don't Sleep.


Here's what too many people glossed over.


San Diego FC is not only building a first team. It is connected to Right to Dream.


In 1999, a Welsh former Manchester United scout named Tom Vernon did something extraordinary in Accra, Ghana. He took in 16 boys, ages 10 to 16, and housed them in his own home. He called the program Right to Dream, and he meant it literally.



Vernon wasn't building a feeder system for a professional club. He was building a philosophy.


From the start, Right to Dream operated on a dual-career model: elite soccer training and world-class academic education, delivered together, for young people who otherwise had neither. 


By design, it’s a vehicle for human development. Not just athletic excellence.


Over 25 years, that seed in Accra grew into something global. Right to Dream expanded to a purpose-built campus on the banks of the Volta River in Ghana's Eastern Region, launched the first residential girls' football academy in Africa in 2013, and built academies in Egypt and Denmark. 


In 2015, the organization acquired FC Nordsjælland in the Danish Superliga, the first time a European football club had been purchased by an African non-profit, creating a direct professional pathway for academy graduates. 


In 2021, the Mansour Group acquired a majority stake, investing over $180 million and expanding the model further. FC Masar in Egypt joined the portfolio in 2022.


The numbers tell the story: over 260 graduates have signed professional football contracts worldwide. Nearly 100 alumni have received NCAA scholarships totaling more than $30 million.


Seven Right to Dream graduates represented their national teams at the 2022 FIFA World Cup. Notable alumni include West Ham's Mohammed Kudus, Kamaldeen Sulemana of Southampton, and Simon Adingra, players who came through the same gates, the same pitches, the same values.



Right to Dream is the NCAA model, designed for youth global football.


Both the NBA and NFL have academies around the world with similar missions. 


Elite sport + education = a predictable career pathway


Right to Dream is soccer’s version, but integrated into an MLS club from day one.


In December 2025, Right to Dream was named Best Academy in the World at the Globe Soccer Awards.


So when you watch San Diego FC, you are not only watching an MLS roster.


You are watching infrastructure.


You are witnessing what it looks like when a club's identity is built around development, education, and global movement, not just transactions.


The Right to Dream process works.


On February 19, 2026, San Diego FC signed Bryan Zamblé, an 18-year-old winger from Abidjan, Ivory Coast, on a deal guaranteed through 2026 with club options through the 2029-30 season.



Zamblé had joined the Right to Dream Academy at age 11. He spent seven years within the system, developing in Ghana, representing Ivory Coast at U-16 and U-17 levels, competing at the prestigious Montaigu Tournament in France against Saudi Arabia and Argentina, and earning his place in the International Academy, Right to Dream's bridge program designed to give graduates competitive exposure while pursuing professional contracts.


His signing marked the fourth Right to Dream product to join SDFC, alongside Emmanuel Boateng, Marcus Ingvartsen, and Willy Kumado.


Two days after signing, on Saturday February 21, 2026, Zamblé walked into Snapdragon Stadium for the 2026 season opener against CF Montréal.


He entered the match in the 81st minute, the score already 4-0. 


Four minutes later, he scored. 


The 18-year-old, who had signed his first professional contract 48 hours earlier, celebrated by jumping the barrier to join the supporters' section.


Head Coach Mikey Varas said it best in the post-match press conference:


His goal is more than a stat.


It is proof of concept.


A global youth development model, connected to a new MLS club in a border city, producing immediate impact on the field.


While other MLS clubs are importing stars. San Diego FC is creating the blueprint.


Unshakeable identity, deliberate partnerships, and investing in development systems that produce talent for years.


After attending San Diego FC’s inaugural match in March 2025, I went to LinkedIn and said...



I saw it then. I feel it now.


It’s happening. We walking!


TFB


Walk With TFB specializes in international athlete development, internationalization strategy, and sports diplomacy. We support international athletes across their full journey, from recruitment through career readiness, and we help institutions build comprehensive, values-aligned strategies for global engagement.


If your athletic department or institution is navigating international recruitment, compliance and athlete support, or developing global partnerships and sport-based diplomacy initiatives, we can help. 


For more information, email WalkWithTFB@gmail.com

 
 
 

Comments


walk-with-tfb-logo-full-color-rgb.png

Sign up for our newsletter! 

Thank you for subscribing to our newsletter! We look forward to learning with you!

©2025 Walk With TFB, LLC. Proudly created by JRBrandingCo.

bottom of page