The Big 12 and NFL partnership signals a new era of college sport. Conferences are stepping onto the world stage and athletic departments will need internationalization strategies to keep pace. What once felt innovative will soon be non-negotiable as the industry shifts toward a more global future.

I believe the time is now for sport to be the focus and foundation for which we bulid international experiences.

The 2023 Summit showed it was possible. 2024 was a reminder to keep going. So, we’re walking! Here’s what’s next.

This is the only convening in the world that is exclusively focused on the evolving relationship between internationalization and sport.

Los Steelers are prioritizing inclusion and equity in their internationalization strategy and it shows...P.S. Don't sleep on Mexico!

NIL for international college athletes, right now, should be hyper focused on career readiness. Trust us, the process works.

Sky Sports securing NCAA international marketing rights desmonstrates that the NCAA product will be commercialized in non-U.S. countries.

The last 90 days were special! We celebrated and will be loud about what we accomplished together. But we're just getting started.

How is a small market NFL franchise in Duval County leading the NFL’s globalization efforts in London? I have the answer. Let's walk.